MREInfo.com

"Because gum is already available in MREs, Runyan said it would be a logical step to include the anti-plaque gum in them. "We give them the sugar-free gum in the same MRE that we give them Skittles. It's like giving an alcoholic antabuse and having him wash it down with a shot of Jack Daniels," he said."

http://www4.army.mil/ocpa/read.php?story_id_key=9377

I know exactly what's going on - he's trying to get a job as a sidekick to "Listerine Bottle Guy" and "Yellow Toothbrush Guy" - the action heroes for your gums! You guys must have seen those commercials lol...