- Old Sure-Pak case of MREs
- mre-case.gif (26.65 KiB) Viewed 7084 times
- New Sure-Pak case of MREs
- new-sopakco-case.gif (24.6 KiB) Viewed 7084 times
New Sure-Pak MRE case packaging
New Sure-Pak MRE case packaging
Looks like SOPAKCO is changing the exterior design of their civilian Sure-Pak MRE cases. Snazzy, huh? Looks like the clear Sure-Pak MRE pouches will stay the same though...
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Big Galloot
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Re: New Sure-Pak MRE case packaging
This may signal a change in marketing strategies. As long as the majority of Sure-Paks are sold over the internet there is not that much reason for fancy packaging.
These new boxes look more like the sort of thing that would be produced for brick and mortar retail, where the product needs a little bling-bling factor to move it out the door.
These new boxes look more like the sort of thing that would be produced for brick and mortar retail, where the product needs a little bling-bling factor to move it out the door.
You can pick your friends
and you can pick your nose
but you can't roll your friends into little green balls!
and you can pick your nose
but you can't roll your friends into little green balls!
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Cracker
- Posts: 849
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- Location: Eindhoven, the Netherlands
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Re: New Sure-Pak MRE case packaging
Yep, the typical "scare 'm " marketing trick.
Add fancy pictures from disasters on a pack, and let people know that you really need that product to survive.
It has to stand out from other packings (from the competition..)
It's simply marketing.. nice box though, but one thing I learned from working in a supermarket as a kid:
new package = new price..
Add fancy pictures from disasters on a pack, and let people know that you really need that product to survive.
It has to stand out from other packings (from the competition..)
It's simply marketing.. nice box though, but one thing I learned from working in a supermarket as a kid:
new package = new price..
Sure, someone may one day kill me with my own gun.
But they'll have to beat me to death with it because it's empty.
A computer once beat me at chess, but it was no match for me at kick boxing.
But they'll have to beat me to death with it because it's empty.
A computer once beat me at chess, but it was no match for me at kick boxing.
Re: New Sure-Pak MRE case packaging
Maybe Walmart is going into the MRE retail bussiness..... 
"Live long and prosper..."