Kraft Foods enters disaster-preparedness market

Discussions about US MREs and other US rations
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MCIera
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Post by MCIera » Tue Jun 19, 2007 9:36 pm

When I first saw this posting this morning I kind of bit my tongue and thought that I should give it a bit more thought before posting some ludicrous knee-jerk reaction posting. Unfortunately, my feelings about it haven't changed much. I guess the best way of summarizing my feelings about the Kraft packages is "pogey bait."

It looks like an ill conceived package that is being marketed to an even less perceptive audience as a shameless attempt to capitalize on the aftermath of Katrina. Perhaps to those with more money than sense. It certainly can't be targeted to the more needy victims that were featured prominently in the news following Katrina who could ill afford to spend
$35 for a week's worth of groceries let alone for a little more than 3 meals for single individual.

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