Kraft Foods enters disaster-preparedness market

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Kraft Foods enters disaster-preparedness market

Post by kman » Tue Jun 19, 2007 1:11 pm

Kraft Foods has started introduced a new product called the "Kraft Prep Pack". This appears to be a box of ready-to-eat food meant to sustain 1-3 people in case of "major weather events".

The Prep Packs come in two versions - a "1 Person Prep Pack" and a "3 Person Prep Pack".

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Here's a list of the food included in the 1 person pack:
  • TANG Sugar Free Drink Mix (Makes 6 Quarts), 3 oz.
    TACO BELL HOME ORIGINALS Flour Tortillas, 12 Count
    CORNNUTS Original Flavor Toasted Corn Kernels, 2 Oz.
    EASY CHEESE Sharp Cheddar Pasteurized Process Cheese Spread, 10.15 Oz
    PLANTERS Trail Mix, 6 Oz.
    KRAFT HANDI-SNACKS Pudding Chocolate and Vanilla Flavor, 15.1 Oz.
    HONEY BUNCHES OF OATS Organic Cereal, 13.5 Oz.
    SOUTH BEACH DIET Cinnamon Raisin Cereal Bar, 1.5 Oz.
    SOUTH BEACH DIET Peanut Butter Cereal Bar, 1.5 Oz.
    SOUTH BEACH DIET Chocolate Cereal Bar, 1.5 Oz.
    OREO Chocolate Sandwich Cookies, 6 Oz.
    TACO BELL HOME ORIGINALS Fiesta Steak Bowlz, 10.5 Oz.
    TACO BELL HOME ORIGINALS Santa Fe Style Beef Bowlz, 10.5 Oz.
    TACO BELL HOME ORIGINALS Salsa Chicken Bowlz, 10.5 Oz.
The 3 Person Prep Pack contains more bowls, cereal bars, and pudding cups as well as a whole block of Velveeta cheese.

Snacks aside, it looks like the main entrees are the Taco Bell bowl meals. I guess you're supposed to eat one bowl a day and then fill up the rest of your meals with the cereal bars, spray cheese, oreos, etc.

The 1 Person Prep Pack is $35 (shipping included) and the 3 Person Prep Pack is $75 (shipping included).

According to the main site here:
The Kraft Prep Pack offer is by invitation only to selected residents of AL, FL, GA, LA, MS, NC, SC, TX and is not available in stores. Please enter your Kraft Customer ID# and food&family email address to get started. For your Kraft Customer ID#, please refer to your "Introducing Kraft Prep Packs" email.
They want you to enter a customer ID and email address to enter the site. However, the form seems to take anything for a customer ID and email. I don't know if you can actually order anything without a valid customer ID, but at least you can look around.

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