(The woman of a gas mask is a huge fan of JSDF. And two men are former JSDF members.)
This new ration is "Stick Rice."
This isn't the "formal" ration of JSDF purchased by the "Central Budget" but the "informal" ration purchased by the "Unit Budget."
JSDF purchases various "informal" rations. They are called "Training Ration", a "Civilian Type", etc.
Although "Stick Rice" isn't marketed, since it's sold at PX of some JSDF bases, the civilians also has a chance to buy it.